The busy name of the Swiss retail bank is disappearing. Instead, a simple three-letter brand should create a connection between origin and modernity.
the LLB Group Unifying its brand identity: All subsidiaries of the Liechtenstein Financial Group will in the future appear under the common brand “LLB”, as evidenced by a statement issued on Monday.
Specifically, Liechtensteinische Landesbank, Bank Linth LLB and Liechtensteinische Landesbank (Austria) will appear under the logo with the three letters. With Linth Bank, a 175-year-old brand disappears, as it does now finews.ch Already mentioned earlier.
Between origin and modernity
(Photo: Bachelor of Laws in the Principality of Liechtenstein)
In a first step in 2007, LLB acquired a 74.2 percent stake, gradually increased this commitment and then made a takeover offer to the remaining shareholders in 2022. At the end of 2022, Lenth Bank disappeared from the Swiss stock exchange.
The year the law school was founded, 1861, is now an iconic part of the brand and aims to create a link between provenance and modernity, the company also announced. “With all innovations, the color remains green, and our founding year becomes part of the logo. By doing so, we underscore the long tradition of LLB, of which we are proud,” said the LLB Group CEO. Gabriel Brenna.
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