The retailer sells unhealthy chips with a higher “A+” rating. Risk of confusion with Nutri-Score rating.
Flakes marked with a green A, i.e. Nutri-Score rated for healthy, balanced eating. Too good to be true. In fact, the award for Coop Naturaplan’s organic chips is not a nutraceutical score, but an environmental score. This shows how environmentally friendly food is, from production to consumption. So far, so good.
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Coop’s Nutri-Score (left) and Eco-Score (right) look very similar.
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Confusingly similar
Graphically, Eco-Score resembles the popular Nutri-Score like no other. The federal government recommends that food manufacturers use Nutri-Score to get quick information about a food’s balance. As expected, chips perform poorly under this criterion, not least because of the high fat content. However, Coop does not print this Nutri-Score rating on the foil package.
Based on the name, it is clear that Eco-Score refers to the environment while Nutri-Score refers to nutrition.
Regarding the accusation of deception, Coop wrote: “Based on the name, it is clear that the Eco-Score refers to the environment, while the Nutri-Score refers to nutrition.”
It doesn’t work at all!
Several Coop clients reported to the general editorial office of “Kassenrutsch/Espresso”. To them, Eco- and Nutri-Score look deceptively similar. Specifically, they noted that biscuits and croissants received the highest ratings. “It doesn’t work at all,” says one viewer.
The difference between Bio-Bud and Eco-Score
Sprout Organic and other organic labels focus on agricultural production and processing method. It is a victory for organic farming. In contrast, an environmental score: provides information about environmental impacts such as carbon dioxide emissions or water consumption, from production to consumption. Transportation and refrigeration are also taken into account.
In 2023, we will once again be on the lookout for products that don’t deliver what their packaging promises. Have you discovered a filter? Then write to us!
You can find everything about current candidates and previous years’ scams here.
Is there also poor eco-grade organic?
According to Coop, this is the case with “very few products.” One example is organic pangasius fillets.
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