Nokia has a new slogan – T3N – Digital Pioneers

This is what the new Nokia logo looks like. (Source: Nokia)

The visual appearance of the Nokia brand has been very different since Sunday evening. Shortly before the official launch of the Mobile World Congress (MWC) in Barcelona, ​​Spain, the Finnish company introduced a completely changed brand identity that was once dominant. Yale Blue And throw the sharp line outside.

It’s the first time in nearly 60 years that the tech company has changed its iconic logo. The new logo design is more modern and digital – in the sense that it is more appropriate for the digital world. On the one hand, the previous logo was quite homogeneous and conservative.

“We are refreshing our strategy and revamping our brand to reflect who we are today: a business-to-business technology leader and future leader where network and cloud converge,” wrote Nokia CEO Pekka Lundmark. In an explanatory blog post.

On the other side bloomberg Lundmark was more blunt: “In most people’s minds we’re still a successful mobile phone brand, but that’s not what Nokia is about.” Networking and industrial digitization, which is very different from the old cell phones. “

It seems unlikely that the new design will also be used on upcoming smartphones sold under the brand. As is well known, Nokia has not produced its own smartphones since 2016.

This has since been taken over by HMD Global, a company founded by former Nokia executives. HMD has acquired the naming rights to use the Nokia brand for smartphones and tablets.

The fact that HMD will stick with the old logo can also be inferred from the fact that the company introduced the new G22 only on Saturday, a day before the Nokia logo change. And the G22 itself appears with the recognizable logo design.