She is one of the most successful influencers. But now Chiara Ferragni is worried about her multi-million dollar empire. The Milan Public Prosecutor's Office officially opened an investigation against her on suspicion of fraud.
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- Chiara Ferragni is one of the biggest influencers in the world with over 29.4 million followers on Instagram.
- The 37-year-old Italian is said to have been lining her own pockets during a children's cancer relief campaign.
- Now the Milan Prosecutor's Office has officially opened an investigation into the suspected fraud against Ferragni.
It's one of the Instagram accounts that makes some followers jealous at first glance: Chiara Ferragni She shows her fans a world full of expensive jewelry and designer clothes.
between Greetings from St. Moritz Los Angeles and photos of her family, the 37-year-old skillfully packages advertising messages for oat milk and beauty products. Over 29.4 million people are interested in this on Instagram alone.
However, everything has changed since Christmas. This was the first time allegations that Ferragni used unfair means to promote the special birthday cake were made public.
Chiara Ferragni is said to have deceived children with cancer
But let's start at the beginning: when marketing a specially designed Christmas cake called “Pandoro Pink Christmas”. Chiara Ferragni Generous, it gave the impression that a large portion of the proceeds would go to a hospital for children with cancer in Turin.
But except for a small sum from the cake manufacturer Balocco (50 thousand euros before the start of sales), nothing has arrived. Young patients have been waiting for the internet star's money since Christmas 2022.
As a result, Ferragni was fined. Now it has been announced… Milan Public Prosecutor's Office This week, investigations into suspected fraud against the influencer officially began.
Reason: There is suspicion that the cake drive was not an isolated incident.
Chiara Ferragni's invitation as presenter has been cancelled
Does Chiara Ferragni now have to worry about her million-dollar empire? However, her invitation as co-presenter at the Sanremo Music Festival, which is very popular in Italy, has already been canceled this year.
What will hurt the influencer even more is that the beverage company has pulled the planned TV ad with Coca-Cola after the allegations became known.
In one Instagram share Ferragni is confident and speaks of “mistakes in communication” and “misunderstandings.” The gray wool jumpsuit worn by Chiara Ferragni in her video is said to have sold out quickly.
It seems that Chiara's influence is still working. The only question is: how long?
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