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Cheap Omega trades for up to CHF7,990

Yesterday, Swatch launched the Omega version. For only 250 francs. This caused long queues in front of the shops. all over the world. Collectors want to secure a rare piece. Because: an increase in value seems foolproof.

Watch fans in major cities of the world stand in front of Swatch stores from the early hours of the morning. in France and Italy. But also in Japan and Australia. In Zurich and at the airport. They only had one goal: to get one of the omega carriers. There was never a prestigious Omega for 250 francs. No wonder: in Zurich, the coveted pieces were sold out by 11:30 am.