Accolade Award for 33-year-old super sports car designer Mate Rimac: After Porsche entered into an initial partnership with the young Croatian automaker three years ago and has continually expanded it, the Volkswagen Group is now really heavily involved. Provided that the antitrust authorities of the various countries concerned give the green light, Porsche and Rimac will establish the new Bugatti Rimac in the last quarter of this year with the participation of Bugatti.
Rimac Automobili, founded twelve years ago, has restructured itself for the new Bugatti-Rimac brand, in which Rimac owns 55 percent and Porsche 45 percent. So now there’s the Rimac supergroup, with the Mate Rimac owned 37 percent, Porsche 24 percent, Hyundai 12 percent and the other partners 27 percent. The Rimac group includes Rimac Technology (100% owned by Mate Rimac) and the new Bugatti-Rimac brand. Volkswagen Group brings Bugatti into the deal, allocating shares of the brand to Porsche – in this way saves the legendary fire.
Bugatti offers a reputation and dealer network…
The distribution of roles in Bugatti-Rimac is clear: Porsche plays a strong role as a strategic partner in the new joint venture. For example, Porsche presidents Oliver Blume (53) and Lutz Michke (55, Vice Chairman and Board Member for Finance and Information Technology at Porsche) have become members of the Supervisory Board, while Mate Rimac takes over as CEO.
… Rimac’s innovative power
So Bugatti provides the reputation, loyal customer base and global dealer network, while Rimac contributes not only to technology, but also to new methods of development and organization. Or, as Porsche President Bloom put it: “We combine Bugatti’s strong expertise in the field of supercars with the innovative strength of Rimac in the promising field of electric mobility.” Mate Rimac is excited about this development: “The joint venture takes Rimac Automobili to a whole new level.”
Location in Zagreb and Molsheim
The new Bugatti-Rimac company had about 430 employees when it was founded – 300 at the company’s headquarters in Zagreb (Croatia) and 130 at the Bugatti site in Molsheim (F). Two super sports cars will be built at the moment Bugatti Chiron (still in the Bugatti factory located in Alsace) and dIt is fully electric, Rimac Never.
However, for the future, compounds jointly developed for both brands are being considered, albeit using completely different structures. In the mid-range, there will be all-electric Bugatti models, Mate Rimac reveals. And he is delighted: “Rimac Automobili, which I founded twelve years ago in a small garage, has grown very quickly. Bugatti and Rimac are a perfect match for the development of first-class cars.”
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