Taylor Swift: Swiss concert ticket prices

Experience has shown that American singer Taylor Swift’s concerts are sold out in a very short time. As part of the “ERAS Tour” Gives a pop star So often several consecutive concerts on the same day. Pollstar trade magazine said that the total number of concerts that will be held next August is 131, with revenues amounting to $1.3 billion.

Next year, Swift will also appear in Switzerland for the first time. On July 9 and 10, it will play at the Letsigrund stadium in Zurich. Tickets sold out within minutes, and a few VIP packages were still available. However, if you really want to go, be warned: these tickets cost 800 francs!

In Zurich 168 francs, in Warsaw only 43

However, research conducted by «NZZ» shows that it is not only VIP tickets that attract attention with their high prices. You must also have a regular ticket Enthusiasts if not fanatics A Taylor Swift fan shelled out a lot — especially if he wanted to see the pop star in Zurich. Because the prices here are the highest in Europe: the cheapest ticket costs just under 168 francs. Gelsenkirchen in North Rhine-Westphalia came second with CHF 108. Tickets are cheaper in Warsaw – there, as a fan, you only need to pay 43 francs to watch Swift live.

But why is he like this? At the request of New Zealand, Oliver Niedermann, CEO of Ticketcorner, which organized the advance sale, said: “In Switzerland, production costs are higher than in other countries.” In this case, production costs mean stadium rent and labor costs. In addition, Letzigrund can accommodate only a relatively small number of spectators – that is, 45,000 spectators. In other stadiums it is almost twice that – for example in London.

The stars know the purchasing power of Switzerland

Production costs are probably not the only reason for the astronomical ticket prices: “The artists are well aware of the purchasing power of Switzerland,” says Niedermann of Ticketcorner zur. NZ. And artists want to take advantage of that. In Switzerland they earn much more than in other countries.

However, the ticket prices didn’t seem to have deterred the fans in any way: “It could have filled the Letzigrund many times over,” says Niedermann. Most fans went empty-handed in the pre-sale.

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