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Swiss Cup: Here’s why the FCA-Keller and FCB-Frei clash


A handshake between Alex Frei (left) and Stefan Keeler on March 11, 2022: Then there is a back and forth between Aarau and Winti.

Alex Frei lost her first match as a full-time professional coach. In September 2020 with FC Wil in Aarau. The consolation prize after the failed premiere comes from the rival coach himself: a bottle of fine gin, given by Stefan Keeler, who also imports rare spirits.

It’s not like Keeler gives every visiting coach a liqueur to take home. But Frei has an eventful past: they have known each other since the C-Juniors, in 2002 Keller and Frei are the captains of the U21 national team, causing storms of enthusiasm as the “titans” at the European Championship. Keeler once spoke about his relationship with Frey: “We were two picture-book Swiss and also exchanged views on hiking vacations.”