From the USA to Franconia: Puma reorganizes its global marketing

Herzogenaurach

There is still a lot of potential, – said Arne Front, CEO of Puma. Marketing will be reorganized in the future. The decision to make a senior position vacant.

Puma, the manufacturer of sporting goods, is reorganizing its marketing. In the future, the global organization of all marketing activities will be located at the company’s headquarters in Herzogenaurach, “to enable better coordination and faster decision-making,” according to a company press release.

For this reason, the relevant departments will be transferred from Boston to Franconia as of July 1st. However, at the same time, the North American marketing organization will be further strengthened by being responsible for US sports marketing and US product collaboration. With this, Puma wants to expand its position in the United States.

Brand new head

“The Puma brand is at the core of our success. However, our analyzes have shown that we still have a lot of potential,” says CEO Arne Fronte. As part of the reorganization, former brand chief Adam Petrick will leave and Richard Tessier, who has been with Puma for 13 years, will take over.