Piergiorgio Perrone/La Presse/La Presse via ZUMA Press/dpa
It looks like 2024 will be a horror year for influencer Chiara Ferragni. Initially she was fined for unfair dealings. And now comes the next blow: 11 of her 29 million followers are said to be fake accounts.
no time? Blue News sums it up for you
- Things are not going well for Italian fashion influencer Chiara Ferragni at the moment.
- It was recently fined for unfair business practices in relation to Pandoro (Italian pastry).
- And now comes the next blow: 11 of their total 29 million followers are said to be fake accounts or inactive profiles.
The year 2024 did not bring any luck for Italian fashion influencer Chiara Ferragni.
It was recently fined by the Italian state for unfair advertising regarding donations to children with cancer. I collected money with a well-known pandoro (Italian cake) manufacturer and did not pay as promised.
Her fashion store in Rome was subsequently defaced. Vandals smeared the walls and spray-painted the word “Cheater.”
Now comes the 36-year-old influencer's next hit. The portal inBeat.co claims that 11.9 million out of a total of 29 million are fake accounts or inactive profiles. The web company specializes in identifying fake accounts.
Additionally, “only 1.58% of her followers will actually engage with her.”
These are very low numbers for a successful influencer.
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