Twitch hits the headlines again: Hype Chat is making a splash!

Twitch, the popular streaming platform, is known for its constant updates and changes. However, the last change is his attention attracted to society.

It’s called “Hype Chat,” and it’s a feature that allows viewers to buy direct messages on partner channels, which are then pinned to the top of the chat. The duration, number of characters and visual design of the pinned message depends on how much the viewer spends on it. Interestingly, a viewer can spend up to $500 on a single message.

According to the official Twitch blog, Hype Chat has been introduced to provide viewers with a new way to be featured and access the player. Streamers also get a share of the revenue from every Hype Chat purchase. Hype Chat earnings are split 70/30, with 70% going to live broadcasts and Twitch getting 30%.

Twitch confirms that Hype Chat will be available alongside existing monetization features such as Bits, Subs, and Gift Subs. At launch, Hype Chat will only be available to partners, but Twitch plans to roll it out more widely in the future.

Hype Chat is a new way to let viewers pay attention in chat and support streamers in the process. You can pin messages in the chat for a fee. available now!

📖 Find out more here: https://t.co/z2QBC8rCKh pic.twitter.com/c9pJkFKsAC

– Twitch UK (TwitchUK) June 22, 2023

Twitter responded with mostly negative comments

Reactions to the launch of Hype Chat have been mixed, and not just on Twitch. Also on Twitter, where Twitch announced the new functionality, the response was mostly negative. The Twitch announcement tweet received a slew of responses, many of them criticism. Users expressed concerns and dissatisfaction, with some describing the change as unnecessary and potentially disruptive to the chat experience. This negative reaction shows that many in the community feel that Twitch may have made a mistake in making this change.

Twitch should instead adopt the 70/30 model

Despite these positives, the launch of Hype Chat raised some streamers’ concerns. Staiy, the popular German content maker and creator, shared his thoughts and opinions on this new feature in his latest video. He expressed concerns about this change and questioned whether it was really for the benefit of streamers and the community. He also points out that this feature is very similar to YouTube’s Superchat. He expressed his desire for Twitch to instead adopt the 70/30 YouTube commission model that YouTube partnerships receive by default.

In addition, Stay maintains that this change may not solve the problems faced by the community. He sees it more as a simple solution that isn’t particularly creative. Staiy concludes with a message to his viewers and the Twitch community. He asserts that this change is not earthquake, but just another change at a strange time.

If you want to watch Staiy’s full video, go here.

Dominic Webfly

Editor in Chief

Hi, I’m Dominic Webfly and I’m 24 years old. I’ve been passionate about video games since I was a kid and have especially developed a great passion for first-person shooters. I’ve gained a lot of experience in this genre over the past few years and I’m excited to see what the future holds.

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