Taboo-breaking revolution: 1.5% for card deposit

The revolution is a success story par excellence. Founded by a Russian and Ukrainian, with a small banking license in Lithuania and a large back office in London, fintech has conquered the world.

The recipe for the march: it’s all free.

That’s exactly what will end next week. Starting Tuesday, Revolut will charge its “Standard” customers for loading their cards.

“We wanted to tell you that we will soon be charging a small fee when adding money with cards from Switzerland,” Revolut whispered to those affected.

This fee is 1.15% for debit cards and 1.5% for credit cards issued in Switzerland.

1.5 percent to top up a Revolut card if you, for example, set up a standing order for a transfer from your credit card at another bank: that’s steep.

Transferring via bank account is still free.

“A disaster,” says a Swiss customer. The new fee “destroys the USP of Revolut for Swiss customers”.

Unique Selling Proposition – What Makes You Unique: It’s critical to every company that starts, makes or breaks.

Revolut has grown thanks to a very simple setup process, i.e. how quickly you can get your free card on your mobile phone – and physically in your mailbox in a few days if you choose the right option.

In addition, Revolut exchange rates were considered fair and attractive. Afraid of horrible debit notifications on your monthly statement after summer vacation? Maybe with others, not with Revolut.

Speech spread. More and more customers have dared to jump into the world of new banking by registering Revolut. The bank grew and grew.

He was satisfied with someone who had no problems. It turns out a terrifying journey when you end up in the call center. Reports of endless discussions surfaced frequently.

It did little to halt the revolution’s rise to become a serious contender for the best dogs. This seems unstoppable.

With him, his own desires rose. The pioneers of the revolution wanted to make money by putting it out to the public.

It is now clear that this requires a steady income. But Revolut doesn’t seem to show that.

As long as Revolut has given out its cards for free, customers have loved Neo-Bank. Paying for it by switching to paid offers was not an option for many.

But now all Happy Free users have to rethink: in five days, their dream of Free Revolut will be over.

The big question will be how many existing customers will forgo the Revolut card once it becomes a gift.

And how quickly to make that decision. Depending on the taboo, which the revolution makers are now committing, it becomes the wrong decision in their story.

A planned public offering will likely lead to an exit from it.