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Essen: New store opening – customers have no idea what to expect

Essen: New store opening – customers have no idea what to expect

Shopping friends He eats And surrounding areas be careful! Near Limbecker Platz A new store will soon open its doors. On the first day, customers are treated to something very special.

On April 19, Søstrene Grene opened a store in Essen city centre. The store offers, among other items, home and small furniture, hobby items, toys, kitchen supplies and stationery.

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Essen: The store announces a new concept

In the 250 square meter store, customers will be offered a new shopping concept called “Retail for the Senses”. But what does that mean? With this concept, the Danish retail chain wants to create a “unique shopping experience” that “engages the senses” and invites you on a “journey of discovery through the store.”

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“We are very excited to open another new store in Germany and invite more customers to discover the wonderful world of Anna and Clara. Germany has long been one of our focus markets, and we are delighted So much so that we can now bring Søstrene Grene's sensory shopping concept to a wider audience across the country.” Quoted.

There will be welcome gifts at the opening

The opening of the branch in Essen will be celebrated with an event on the opening day. “Visitors can look forward to a grand opening with a red carpet, live classical music and an exclusive welcome gift: a hand-tufted Søstrene Grene rug for the first 120 customers.”


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Søstrene Grene says it has more than 70 branches in Germany, and plans to open more German branches in 2024. It will be interesting to see if another town in the Ruhrbot will be there as well…