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UEFA sells media rights in the United States for 1.5 billion euros

UEFA sells media rights in the United States for 1.5 billion euros

US television station CBS secures licenses for the Champions League, European League and Conference League. This was announced by UEFA.

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The basics in brief

  • UEFA sells television broadcasting licenses for European club competitions.
  • The association receives about 1.5 billion euros for this purpose.
  • US TV channel CBS prevailed against Amazon.

UEFA has reportedly sold the media rights to its club competitions for around 1.5 billion euros in the United States.

Paramount Global, which is behind the CBS television station, has been awarded the Champions League, European League and Conference League licenses. And beat Amazon.

CBS confirmed the new agreement, effective for the 2024/2025 season. However, CBS did not give exact numbers.

CBS has previously broadcast these contests in the USA, but on more favorable terms. The new contract runs for six years, and UEFA raises 250 million euros per season, according to Athletic. Previously it was 100 million per season. There will be a separate sale of the Spanish language rights.

Another 2.8 million viewers watched the Champions League final between Real and Liverpool on CBS in May. This hasn’t happened often before.

More on this topic:

Paramount Cell Amazon CBS Uefa