This is what foreigners think about Swiss fashion sense

white stockings And on shoes: with some clothes The Swiss seem to have a deep love Connection. But is the typical Swiss look elegant? In a survey, 20 Minuten and Tamedia found out how foreigners perceive the fashion styles of this country.

“Swiss style of clothing is to be reckoned with”

The majority of foreigners surveyed give Switzerland good marks when it comes to fashion. Asked if the Swiss have good taste in fashion, 46 percent answered “yes” (8 percent) or “rather yes” (38 percent). However, 41 percent believe that the Swiss are not fashion-savvy. From the point of view of foreigners, the biggest fashion failures include white stockings, outerwear, and Birkenstock sandals. Shouldn’t you be wearing these clothes if you want to make a good impression?

Sarah Scher, designer and director of couture at Swiss Textile College STF, describes the fashion style prevalent in this country as “simple, casual and not too experimental”. According to the expert, the Swiss make conscious buying decisions. “An appreciation of where the garment comes from and how it was produced is more important than the hype around the piece,” says the Swiss native.

“The Swiss style of clothing is underestimated in international comparison,” says Lisa Starchak. She lived in Switzerland for four years and studied at the London College of Fashion. Since then, Starchak has been working as a personal stylist. Fashion is often personified in this country Sustainable and silent luxury“Swiss style has a penchant for high-quality pieces that are discreet on-brand, but still look well-made and sophisticated.”

Multifunctional clothing as a fashion fail

Gorp-Core fashion style, where Outerwear in everyday life Trends worn for several seasons. The Swiss often wear clothes that are multifunctional in everyday life, but it is not always well received. According to a survey, casual wear is seen as the biggest Swiss fashion fail in everyday life. 20 percent of those surveyed do not find soft & cozy jackets stylish.

“Multifunctional items are always part of the typical Swiss look,” says Sarah Scherr. This is practical when the weather in Switzerland is changeable: “With a down jacket over your clothes, you’re ready for any weather,” says the fashion guru.

Personal stylist Lisa Starchak found: “I think fashion fail is the wrong word—as long as you stick to a certain dress code and wear multifunctional clothes in an appropriate way.” Such an outfit is out of place in the office, for example. Plus: functional clothing is, too sustainable and can increase cost efficiency One piece increase.

Both experts encourage more courage and color in everyday life: “I often see blue, dark blue, black and white— I miss the color!says Sarah Sher. As Lisa Starchak advises her clients to get out of their comfort zone: “The fashion world is developing very quickly. You should always try new things.

«On shoes become mainstream»

When it comes to shoes, the Swiss also like things to be practical — at the expense of looking modern? Although the Swiss label On has been playing in the top fashion league for a long time, for example In cooperation with the Spanish luxury brand Loewe, Eight percent of foreigners find these shoes somewhat unfashionable. Eight percent of those surveyed also considered open-toe Birkenstock sandals a fashion fail.

For a successful Birkenstock design, Lisa Starchak recommends pairing shoes with modern pieces. “It doesn’t look like you borrowed Birkenstocks from your father’s closet.”

“It depends on the formula,” Sarah Scherr says of the shoe brands mentioned. “The On shoe has become the trend. Abroad you can recognize the Swiss by the On shoe!”

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