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The most popular sports shoes in Switzerland – according to Galaxy

The most popular sports shoes in Switzerland – according to Galaxy

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Galaxus, Switzerland's largest online department store, published its new sneaker report on Friday. Here you can find out which shoes are the most popular among the Swiss and what other sports shoe preferences are in this country.

May 10, 2024, 9:50 pmMay 10, 2024 at 10:27 pm

Julia Newcome

Sneakers – worn by some people purely for practical reasons, for others it is a lifestyle and a fashion statement – are purchased 'en masse'. Online retailer galaxus.ch It recorded a collection of over 22,000 sneakers in mid-April 2024. You can see which ones have been purchased most frequently here at a glance.

sport shoes

The term sneaker comes from “sneak”, which means “to sneak”.

The most popular sports shoes

Sports shoe brand New Balance from Boston (USA) was the most popular among Galaxus customers in 2023 and the first quarter of 2024. Shoes achieved a 26 percent sales share in the first quarter of 2024, and in 2023 the share reached 24 percent.

A relatively young brand has achieved great success in recent years: Veja. The sustainable brand from France has been the second best-selling sneaker brand in Galaxus since 2023. In the first quarter of 2024, Veja recorded a sales share of 17 percent, compared to seven percent in 2019. In 2022, Veja was able to It overtook New Balance and took first place.

With a 10 percent share, Nike was the third best-selling brand in Galaxus in 2023. However, the American giant faced competition in the first quarter of 2024 and Skechers had a +2 percentage point lead.

Best selling sports shoes

One shoe model is ordered repeatedly from Galaxus: the “Old Skool” trucks. The Veja brand is represented by three models in the bestseller list (2nd, 6th and 9th place). Tennis pro and former advertising personality Roger Federer's “On – The Roger Advantage” sneaker reached seventh place.

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You can read about which shoes you should not choose here:

The most popular color for sports shoes

According to a report by sports shoe company Galaxus, the Swiss do not like using bright colors. Black sneakers were the most in-demand online in 2020. Since 2021, sneaker wearers have been opting to add a white pair to their Galaxus shopping cart.

These sizes are sold out

According to Galaxus, the average customer shoe size is 41.1. On average, women wear 39.6 and men 42.5. Large sizes like size 46 are rarely purchased at seven percent. Even sizes as small as a 35 aren't often ordered at four percent. Size 43 is the most popular shoe size among men at 22 percent. At 20 percent, size 39 is most often worn by women. Galaxy's business director, Lena Friedrich, announced in the media release published on Friday:

“We sell more men's shoes than women's shoes.”

According to Friedrich, the relationship has been somewhat balanced in recent years. Four years ago, the percentage was between 70 and 30 percent. Today it has stabilized somewhat at 55 to 45 percent.

With these shoes you will definitely be a topic of conversation 😅

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With these shoes you will definitely be a topic of conversation 😅

This way you can move forward with the scenario right away.

Source: Imgur

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