The film about Taylor Swift’s world tour has already generated more than $100 million in advance sales. Commercially, the tour could become the most successful in the history of pop music.
A week before its official release in cinemas, a new film about the world tour of American singer Taylor Swift broke commercial records. As the world’s largest cinema chain AMC announced today, more than $100 million worth of advance tickets have already been purchased.
The “Taylor Swift: The Eras Tour” concert film is scheduled to be shown in approximately 8,500 cinemas worldwide on October 13. It’s already the most successful concert film of all time — besting Justin Bieber’s “Never Say Neyer,” which grossed $99 million in 2011.
A film about Swift replaces “Spider-Man”.
Taylor Swift announced the film at the end of August. On the first day of sales, $26 million worth of tickets were ordered in the United States, AMC announced at the time. Swift’s film beat the previous record held by “Spider-Man: No Way Home.” The action film generated a daily record of $16.9 million in advance sales in the United States in 2021.
Analysts expect “The Eras Tour” to bring in another $100 million at the North American box office in its opening weekend. The musician has been touring the world since March. In Europe, the concerts begin in May 2024 in Paris. In July next year she will also visit Gelsenkirchen, Hamburg and Munich.
The American singer breaks one record after another. Spotify announced in August that Swift was the first artist in the company’s history to reach 100 million monthly listeners. She also has more number one albums than any other artist in the history of the US charts.
Ticket company Take billions
Ticket providers and organizers like CTS Eventim are also benefiting from Swift’s success. As the company announced yesterday, CTS now expects sales of more than €2 billion this year. The main reason is Swift’s “Tour of the Ages.”
Ticket provider Ticketmaster said the tour had a significant economic impact. GDP is expected to rise in some countries due to the tour.
Expenses are also high for hotels and restaurants
Because ticket prices are only part of sales. In addition, fans spend a lot of money on hotel stays, restaurant visits, and merchandise.
Colorado-based independent research firm Common Sense calculated that Swift’s entire “Eras Tour” could lead to $4.6 billion in consumer spending in the United States. According to the Wall Street Journal, Swift’s tour may be the most commercially successful in pop music history.
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