StadionThe Santiago Bernabéu stadium is still being modernized, but not for much longer. Because after Taylor Swift, three artists have already announced concerts at the Royal Palace – as part of Real Madrid’s plan to earn more than 360 million euros by 2042.
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From 2024, the Bernabéu will be more than just football – Image: WePlan
After Taylor Swift come Duque and Manuel Carrasco
The renovation of the Santiago Bernabéu stadium is (finally) due to be completed in December, after which it will no longer be just a palace of football. Since the grass can be moved down, other events can also take place at the Bernabéu during the season, whether it be other sporting events like basketball or tennis, trade fairs and fashion shows or really big concerts, which used to only take place in the summer. When the grass can finally be removed. So there was at least one big concert every summer, sometimes Bruce Springsteen (2012), sometimes the Rolling Stones (2014), and sometimes a charity concert about Placido Domingo (2016).
This will be a regular occurrence in 2024 and three big dates have already been set! American superstar Taylor Swift was the first to announce a concert at the reconfigured Bernabeu (on May 30, 2024), followed by two Spanish-speaking artists: Argentine rapper Duque will perform at the Bernabeu on June 8, 2024, on June 29, 2024 then it’s Manuel Carrasco’s turn Pop singer from Spain.
There are no days in the Bernabéu and a few days ago pic.twitter.com/00jDL80ZQI
– SuperSangreJoven (DukiSSJ) July 1, 2023
Bernabéu money printing machine: 360 million by 2042
The background behind all these events is that Real Madrid wants to use the Bernabéu for more than 30 home matches a year – the Royal Stadium should not only become a money printing machine through events, 360 money can also be found in bars. Restaurants are issued. However, the club has nothing to do with this planning and organization itself, because Real Madrid has entrusted world-class players for this: the SIXTH STREET company is mainly responsible for the stadium and its business, while the LEGENDS company takes care of this completely large scale. juveniles and must also be pulled ashore. The cooperation with the two related companies will continue until 2042, when Real Madrid expects an additional income of 360 million euros, as announced in May 2022. The first concert announcements leave no room for doubt.
However, it will be some time before the first non-football-related events draw in crowds, and a lot will happen. Because the modernization, which has now cost 800 million euros, will most likely not be completed until December – at least inside, around the stadium there is still a lot to do and even the metro station will be renovated in the coming years. After all: due to the summer break and the fact that the first three LaLiga matches are played away from home, Real Madrid currently have 13 weeks to work on the Bernabéu construction site without any break on match day – for the first home game on June 2/3. September against Getafe Elements such as the sunroof, the 360-degree video board or of course the new dark blue seats should be almost ready.
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