As we all know, burgers are a matter of taste. With the new “Supreme Spicy” and “Supreme Classic” burgers, Burger King now wants to conquer the hearts and palates of the Swiss. To do this, the fast food chain pits burgers against each other.
The battle between Supreme Spicy and Super Supreme Classic will be fought as part of a multi-channel campaign in a TV spot, with OOH assets, on social media and digital placements. At TVC are two women with very different tastes and distinct opinions. While some people are looking for a kick, others prefer it more traditional. TVC is directed by Viviane Andereggen and the music comes from Supreme Music from Berlin.
A duel of taste will take place with different titles. While Supreme Spicy is the new genre that’s exciting, Supreme Classic is the new genre that’s already considered a classic. Or simply: two burgers, one is better, but both are definitely made with Swiss chicken breast.
The first joint campaign between Burger King and Jung von Matt Limmat began in mid-September as a TV spot in German and French, as well as in Italian and digital.
The Charge at Young by Matt Limatt: Cansu Cesar (creative direction), Elif Soysal, Sofia Kramer, Frederic Dreyer (script), Samantha Knott (art direction), Pia Chlometsky (strategy), Andrea Schutz (account direction), Carsten Jamro (executive creative director), Cyril Hauser ( Managing Partner), Luitgard Hagel (Creative Director and Agency Head). External partners: Mark Rota (agency producer); Pumpkin Movie (Production); Vivian Andregen (Director); Jan Mettler (camera); Higher music (music); South T (post production/image); Beacon X, Copenhagen (classification); Jungle Jingle (post-production/sound).
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