Germany
Porsche has been working on the new logo for three years – can you see the difference?
After a three-year process, the Porsche brand logo was revised in time for its 75th anniversary. The new logo will debut in late 2023.
published
The Porsche logo has changed its appearance several times over the years. It has undergone design reviews in 1954, 1963, 1973, 1994 and most recently in 2008.
Porsche AG
The car manufacturer has now introduced the latest logo change for the brand’s 75th anniversary: on the right, as it is currently, on the left, as the logo should appear on cars from the end of the year.
Porsche AG
‘Stuttgart’ lettering can be seen more clearly on the new crest, and the red areas have been given a honeycomb structure. In general, however, the changes are manageable.
Porsche AG
The process of developing the coat of arms took three years, according to a statement.
IMAGO/Panorama c
Sports car manufacturer Porsche has introduced a new, slightly modified logo. This should be on vehicles at the end of the year From the Stuttgart company As announced by Porsche on Thursday. The new coat of arms will be used for the first time from the end of 2023 on the new Panamera To be seen, he writes “Auto Bild”. The development of the coat of arms took three years, according to a statement from Porsche.
3D honeycomb structure
The lettering “Stuttgart” can be seen more clearly on the new crest. In addition, the coat of arms is slightly enlarged at the top and tapered downward at the bottom. However, the most noticeable difference is the three-dimensional structure of the red honeycomb areas, as Porsche uses different shades of red, wrote Otto Bild. In addition, the antlers and Porsche lettering are no longer enclosed in the dotted structure, but in simple gold.
In general, however, the changes are manageable. According to Porsche, the logo has been in use since 1952 and has been revised several times. It has undergone design reviews in 1954, 1963, 1973, 1994 and most recently in 2008.
Contains material from DPA
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