When it comes to big trips Paterbonn is not usually the center of the world. This Monday, however, a majestic group with a large “welcome pack” poster was set up in the city, which already suggested congratulating those returning from the other side of the planet. From the sluggish pre-season of East Westphalia, the Paterporners, who had been in another world for almost two weeks, welcomed their SC Paterforn, longing for the land of unlimited opportunities!
The second division team was on a tour of the United States, which was impressive for a twelve-day tour group. Managing Director Fabian Wohlgemuth did not want to exaggerate the trip: “The travel costs for our training camp were a bit high. We accepted it for the effect of forming the tour crew.” There may be a reason for this East Westphalian temperament, and you may ask some interesting questions about this trip: What exactly did the seventh-ranked player in the second Bundesliga do on the other side of the Atlantic?
Why is SC Baderborn making a bad movie in English and promoting regional beer? Is it good or bad news for German football when all the people are sent abroad for SC Paderborn marketing purposes?
Paradoxically, should SC Baderborn be sold in the United States?
Sort by: The German Football League (DFL) subsidizes the travel of its so-called “limited target markets” such as the United States. Any club in the first two leagues can apply, and the subsidy covers a significant proportion of the total cost, according to the Paterbourne standards. Add to this the starting fee for Test matches and Wolkemouth’s good personal contacts with an agency – and the best adventure is already on the horizon. “In the United States, the Bundesliga are currently covered by La Liga and the Premier League,” says Wolkemuth, who also saw good opportunities for representation as a second division club.
SCP contingents were stationed in Minneapolis, Madison and Chicago, and it was clear from the outset that the trip would actually work for Baderborn. The SCP made contact with the Minnesota Twins’ MLB team through German baseball star Max Kepler, who was in contact with the city through a sponsorship of the German baseball academy founded in Baderborn. Before a game, the duo shared a photo of Kepler and some Paterporners on Twitter with 685,000 followers – four and a half times the number actually living in Paterbourne. Central defender Uwe Hünemeier then finished the “first pitch” and the US presidents gladly accepted the task.
Otherwise a program item chased the next: In a Test match against Minnesota United, the Paderborn team almost filled the MLS field. In another game, the clich that surrounded Paterbourne helped fill the stadium: Forward Madison promoted the fight with Paterbourne with “German food” and “German beer” and “German Polka band”. The logo “Holly”, a mouse, gave children bitter toys, the team played basketball at one of the nation’s leading sports universities, and the social media team reported four times more records than usual.
Wolkemuth believes the Paterforn team triggered a small wave of excitement. “Personally it’s a very good time. Our club has been very enthusiastic here,” he says. Whether the East Westphalians have now opened new marketing portfolios overseas can certainly be questioned legally despite everything. Of course the question arises as to what was advertised here? For German football? For SC Paterforn? Or rather German polka? The focus is always on the game plan, says Volkemuth.
“The consequences of the trip will be long-lasting. After the tenth day of competition we will be smarter,” Paderborn managing director doubts. But the East Westphalians are already looking forward to many better experiences and the safe feeling that German football does not have to worry if anyone other than Bayern Munich or Borussia Dortmund competes for foreign marketing.
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