With a new taste, Coke Zero Sugar should raise the sales numbers of the Cola group even more. But: Do customers agree to that, too?
“Hi, my name is Mitch and I am addicted to Coca-Cola Zero. If this change spoils my indispensable drink, I can do desperate business.”
With this mysterious, menacing tweet, New Yorker Mitch Gross is looking forward to a change in the zero-calorie Coke Zero Sugar that Coca-Cola has announced for himself and other fans — but also the company itself — there is so much at stake when the recipe for a successful product is at a loss. .
Less thirst without cinemas and sporting events
“The best engine for growth in 2021 and maybe in a few years may be Coca-Cola Zero Sugar,” company president James Quincey said in February. Quincey’s positive outlook was confirmed last Wednesday when Coca-Cola released its quarterly numbers.