Coca-Cola fans are skeptical – risky recipe change for Cola Zero

Risky recipe change for Cola Zero

With a new taste, Coke Zero Sugar should raise the sales numbers of the Cola group even more. But: Do customers agree to that, too?

Martin Sutter

Publication date: 07/25/2021, 5:55 pm

Recipe changed: This is what the new Coca-Cola Zero design looks like.

Photo: ZVG

“Hi, my name is Mitch and I am addicted to Coca-Cola Zero. If this change spoils my indispensable drink, I can do desperate business.”

With this mysterious, menacing tweet, New Yorker Mitch Gross is looking forward to a change in the zero-calorie Coke Zero Sugar that Coca-Cola has announced for himself and other fans — but also the company itself — there is so much at stake when the recipe for a successful product is at a loss. .

Less thirst without cinemas and sporting events

“The best engine for growth in 2021 and maybe in a few years may be Coca-Cola Zero Sugar,” company president James Quincey said in February. Quincey’s positive outlook was confirmed last Wednesday when Coca-Cola released its quarterly numbers.

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Nancy Stevens

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