The SMS app Threads, launched by Meta, Facebook’s parent company, in July as a competitor to X (formerly Twitter), is now also available as a web version for PC.
“Threads.net is now open to everyone,” Adam Mosseri, head of Instagram’s online service, which also belongs to Meta, and head of Threads, said on Thursday. He added, “Let us know what you think about it.”
Previously, Threads was only available as a mobile app for smartphones. With the new web version, Meta is primarily targeted at professional groups who work on computers and mainly use online services during their working hours. Threads hopes to attract many new users after a start that didn’t quite live up to expectations.
More than 100 million records
“The Threads team is working hard to bring the web experience to the same level as the mobile experience and will be adding more features in the coming weeks,” a company spokesperson said.
When Meta launched the app in early July, more than a billion Instagram users were told to download it. This helped Threads pass 100 million users in five days and become the fastest downloaded app ever.
The enthusiasm subsided
However, the initial enthusiasm soon waned—users demanded a web version and other improvements, among other things. Even celebrities who were initially privileged to use the topics — like American singer Jennifer Lopez or American football star Tom Brady — soon rarely posted there.
According to data from IT company Sameweb, an average of 10.3 million daily users currently use threads, compared to 49.3 million shortly after the app’s launch.
Threads is available in Apple and Android stores in 100 countries, but not yet in Europe. Here the start has been delayed in light of EU data protection guidelines and pending approval from Brussels.
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