The world’s largest LEGO store is expected to open its doors in Australia later this year, offering more space than the flagship store in London’s Leicester Square.
Lego Store Sydney’s new store in Leicester Square – currently the world’s largest – boasts an impressive 805 square meters of retail space, but will reportedly expand to over 900 square metres. (You may have seen a role 914 square meters Around the Leicester Square shop is buzzing but noisy Guinness World Records(This measurement includes the rear cabin area and is a 2022 expansion.)
The Australian flagship store will be located in Sydney Arcade overlooking Pitt Street Mall and will feature all the hallmarks of a LEGO Store – including pick-and-build walls, build minifigure stations and Australia’s first LEGO minifigure factory. Giant brick sculptures of Australian cultural touches, such as a minifigure being hugged by a pair of koalas, will also be featured throughout the store.
There’s no word yet on whether we can expect the same “retail” experiences at other flagship LEGO stores in London, New York and Barcelona – including the Tree of Discovery, the Interactive Storytelling Zone and the Personalization Studio – but the Minifigure Factory is there. The introduction of personalization studios in other stores suggests the Sydney location will have at least some of these hands-on opportunities.
“Supporting The LEGO Group’s mission to inspire and empower the builders of tomorrow, we will provide creative play experiences with playful interventions into Australian culture that will create lasting memories for any Australian or visitors from around the world,” said Troy Taylor, Vice President and General Manager of LEGO Australia and New Zealand.
A new flagship LEGO store in Sydney is set to open later this year, although a specific date has yet to be set.
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