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Anti-discrimination campaign: men screaming from menstrual pain


In the Indian state of Kerala, menstrual cycle simulators are found in malls.

Indian women stand in a circle with their cell phones ready and a somewhat conservative but amusing smile on their faces. Men sit on chairs in the middle, screaming and writhing in pain, which the menstrual simulator transmits to their bodies via two cables.

As in many countries around the world, menstruation – and everything that goes with it – is still a taboo topic in India. In many areas, a woman is still considered impure during menstruation. They are kept away from social and religious gatherings, even the kitchen. A new campaign wants to change that.