Video from the transcript: The technology isn't new, but it's not as advanced as OpenAI's new software “Sora.”
Hardly any other technology excites people right now as much as the achievements of artificial intelligence. The latest trick from OpenAI, which gained fame thanks to its Chatbot ChatGPT, is this Artificial intelligence program for converting text to video “Sora”. We tell you what you need to know. And whether you need to be afraid.
the program: The AI model called “Sora” will initially be made available to selected creative people, OpenAI head Sam Altman wrote on X. Experts should also explore potential security risks before the software is widely used. In this version, amazingly consistent videos can be created using only a few text specifications. Videos created by Sora can be up to one minute long.
On the program's website, OpenAI posted several examples along with the descriptions they were based on. One shows a woman walking down the street. The video was created entirely by artificial intelligence, with the text specifying that the woman should wear a leather jacket and a red dress and that the street should be reminiscent of Tokyo and have a lot of neon signs that are also reflected in the puddles. For the head of SRF-Digital, Guido Berger, “Sora” is “nothing surprising” from the point of view of experts. The technology embedded in Sora has been in the works for a long time.
Program quality: According to Berger, the results of “Sora” are still “enchanting” and look very good. For example, it's impressive how smoothly the program merges two different video clips into a new one. Unlike other AI systems that convert text to video, OpenAI is able to stylize individual images within a video in such a way that moving objects barely change from one image to the next. This is what distinguishes Sora from previous models.
However, the underlying technology is also known to other companies, so Berger expects that Google, for example, will soon be on the same level as “Sora.” However, OpenAI itself admits that the software still has some problems in the foundation phase.
The model sometimes makes errors when implementing the rules of physics. It could also happen that, for example, someone in the video takes a bite of a cookie – and then the cookie still looks whole later.
Opportunities and risks of “Sura”: AI technology that generates animated images from text will transform video production over time. At the same time, there are major concerns that fake videos could be created on a massive scale that are difficult to distinguish from real recordings. So technology developers are working on ways to incorporate unique identification features like watermarks into videos. The company writes that Sora's videos should also appear to be created by artificial intelligence.
SRF's digital director, Guido Berger, doesn't believe in excessive panic. Even before OpenAI, photos and videos couldn't be completely trusted. In this respect, “Sora” is not new qualitatively, but above all quantitatively. You can now artificially produce much larger amounts of video material, and this can put fact-checkers above the masses. On the other hand, this technology also has many advantages, says Berger. With “Sora” it was possible to create cinematic worlds that previously required expensive studio technology.
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