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You don’t want Peugeot 408 sedan or SUV, you want it cool and dynamic

Is it a four-wheel drive car? Is it a hatchback? No, it’s a Peugeot 408. The latest litter from the French brand with the lion in its logo wants to be something completely unique. Linda Jackson, CEO of Peugeot, announced at the unveiling ceremony the “408 of a new breed of automobile.”

But this format does not seem new to us. Our first thought: With a sloping roofline, the 408 is an SUV coupe. But product manager Jerome Micheron vehemently denies this. “The 408 is not an SUV coupe. It’s way too shallow for it! It is more of a dynamic fastback.”