It’s a legend, Bailey’s frame from Ikea. Furniture from the Swedish furniture giant accompanies many people throughout their lives. From the children’s room to the student’s share in the apartment. From your first apartment to your children’s room. If he escapes all moves safely.
This iconic piece of furniture is now being reviewed by IKEA. After 40 years of production. This takes courage. Because customers love classics, just as they are. In 2021 alone, 8 million copies were sold worldwide.
paper instead of wood
What are the changes? Instead of wood, there is now paper veneer. The frame should be more sustainable – and make it easier to move. Concretely: fittings and brackets for shelves should be easier to remove and install.
The iconic screws – probably made by millions in Poland – are replaced with fasteners to secure the back plate. The new Bailey will be launched in Asia in 2022. In 2024, it should be available in markets all over the world. Also in Switzerland and in new colours. There is no other information yet.
The most successful product from Ikea
The Bailey frame is IKEA’s most successful product. The most famous piece of furniture in the world. It has won various design awards. One is sold every five seconds somewhere in the world. Then put it together in the sweat of your forehead. (pbe)
severe snow storm: Customers should spend the night at Ikea(01:26)
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