The new owner, who took over the company with Munich-based financial investor GA Europe, wants to lead Vögele Shoes into a more digital future, as mentioned in the ad. In the meantime, the Vögele Shoes brand should be retained and the range directed more towards the needs of Swiss customers.
Under the previous owner, Vögele Shoes did their best during the Covid pandemic to stabilize the company, which currently has 116 stores, thus preserving “as many jobs as possible”. Last fall, the company confirmed the closure of major branches.
Vögele shoes are built on healthy feet
As a result of the two closings, Vögele Shoes has had to accept significant brick-and-mortar retail losses over the past 14 months, according to the latest announcement. At the same time, online sales increased significantly: at the same time they amounted to more than 15 percent of the total volume. In the announcement, CEO Max Perchinger expressed his conviction that Vogel shoes have healthy feet.
Christian Muller will take over management from Thursday as chairman and Berchinger, who will also retain the role of chief financial officer. According to the ad, Bertschinger has been working at Vögele Shoes for 20 years.
Reason for selling is a new strategy
CCC Group justifies the sale of the Swiss company with its new strategy, according to which it wants to focus on Central and Eastern Europe in stationary retail. In Switzerland, it wants to continue its activities via its online platform “eschuhe.ch”. However, Vögele shoes must continue to work with CCC. As an important supplier, it will continue to stock parts of the Vögele footwear range in the future.
In the lead up to the sale, the remaining private block of 30 percent of the shares was transferred from Max Manuel Vögele to CCC Group and thereafter to cm.shoes GmbH. This means that Vögele Shoes now owns 100%. (SDA)
Publication date: 03.06.2021 at 7:08 pm مساء
Last update: June 3, 2021, 8:20 PM