The time when the traditional Swiss company Valora was independent could end in October. Al Raha Group’s board of directors has unanimously approved the takeover offer by Femsa of Mexico. Sacha Zahnd, Valora’s chairman for only three months, sees the offer as a “strong sign” of Valora’s strategy, which will continue after the merger with – and not just financial support – from Mexico.
Daniel Rodriguez, CEO of Femsa, sees two directions in which he would like to expand his position in Europe with Valora. “We can grow organically with existing companies, which also includes acquisitions to complete them. Expansion into new countries is also possible,” Rodriguez said at Tuesday’s media conference on «Finanz und Wirtschaft».
Europe instead of the USA
Femsa has grown significantly in recent years and is a completely different house number than Valora. In 2021, Mexicans were present in 13 countries with 25,000 points of sale. Sales reached $27 billion, of which 55% came from retail and the lion’s share from small retail, including gas station stores. The group is also the world’s largest bottler of Coca-Cola products. This branch contributes about a third to the business, but almost half to the operating result.
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