After several failed attempts, Twitter is making another attempt to offer users a paid subscription. Twitter Blue will go live on Monday, Twitter announced on Saturday.
With this, users are required to verify that their user account has been verified by the white tick in a blue circle. The tag, which indicates that a user’s account has been verified by Twitter, was previously free and given to politicians, celebrities, journalists, and organizations. In the future, a paid subscription will be a prerequisite for the coveted verification mark on the user’s account.
Twitter Blue is said to be much more expensive for iPhone users: “We’re relaunching @TwitterBlue on Monday – subscribe on web for $8/month or on iOS (Apple) for $11/month, get exclusive features including one blue checkmark,” the company tweeted. .
Revenue after advertising
After buying Twitter in October, owner and new billionaire Elon Musk said he wanted to expand the company’s revenue streams beyond advertising and develop new paid offerings.
The paid subscription version of Twitter Blue, which launched in November, was quickly shut down due to the emergence of many fake accounts using users pretending to be celebrities or companies.
With the new version, the company said, Twitter will continue to screen accounts seeking a tag. In addition, subscribers should enjoy other benefits, such as significantly fewer ads, functionality to edit tweets after they’ve been posted, and the option to download videos in better quality.
Musk: The former regime is “nonsense”
At the beginning of November, Musk declared the previous system for customizing checkmarks to be “bullshit” and made relaunching Twitter Blue a priority, only to have it pushed back several times.
Musk acquired Twitter for $44 billion at the end of October and immediately shot upstairs. After a week, he fired about half of the 7,500 employees. Musk’s restructuring of Twitter is very messy.
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