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United States of America.  Tesla sued for making false promises of driver assistance.

United States of America. Tesla sued for making false promises of driver assistance.

American tech entrepreneur and founder of Tesla Elon Musk is once again facing lawsuits over false advertising promises. (archive photo)

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Electric car maker Tesla is facing more legal troubles over driving assistance programs marketed under names such as “autopilot” and “full autonomous driving.”

A US law firm filed a lawsuit on Wednesday (local time) on behalf of Tesla owner accusing tech billionaire Elon Musk’s firm of misleading advertising promises. Tesla did not initially comment on this.

The lawsuit alleges that Tesla misled the public in promoting the programs. The manufacturer has suggested since 2016 that its technologies for self-driving cars are already at or close to being fully operational.

In fact, the software is still immature and insecure. It’s “turned out that promises are wrong over and over again.” Customers who received software updates are mainly unskilled test engineers.

Musk, the president of Tesla, has always emphasized that his company’s programs make driving safer and help avoid accidents. Tesla advises customers that these are assistance systems and drivers should keep their hands on the steering wheel at all times and be prepared to take control of the vehicle. However, the software is controversial — also because terms like “autopilot” and “full autonomous driving” sound like fully autonomous driving.

In August, the California Traffic Authority sued the auto company over false advertising promises in Tesla’s driver assistance program. What is certain is that in the past, customers have time and time again allowed themselves to make bold acts. In June, the US Department of Transportation expanded its “autopilot” investigation into a series of rear-end collisions.