Kanye West’s partnership with fashion company Gap ends before it really began. “Our agenda didn’t match,” the star rapper and designer, who calls himself “Ye,” said Thursday (local time) on US broadcaster CNBC. “Everyone knows I’m the leader, I’m the king,” West declared. “A king cannot live in someone else’s castle. A king must build his own castle.”
Mark Breitbard, president of Gap, confirmed the end of the collaboration in a memo to employees carried by CNBC. However, the existing range of products still had to be sold. In fact, the partnership was supposed to last until the end of 2026.
Gap and West’s Yeezy announced their deal in June 2020, causing a stir in the fashion world. West, who has already entered into successful partnerships with sporting goods giant Adidas and also formerly big rival Nike, said he wants to offer his Yeezy products in Gap at lower prices and thus make them more accessible to the general public.
But the partnership never really took off and many tensions came with it. A blue jacket appeared as an online version in 2021, later it was a hoodie. Only this summer, a limited collection came to Gap stores, which was developed with the French luxury brand Balenciaga.
West has also repeatedly complained about the partnership with Adidas. The eccentric American star accuses the German sporting goods company – like Gap – of not honoring agreements and contracts with him. In general, he does not feel sufficiently involved in decisions and demands more influence. West also accuses the partners of copying his ideas and using them in their own branded products. Adidas recently took an interest in designing a sandal that West described as a “clear version.” So far, Adidas has not shed light on the disputes and allegations.
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