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United Kingdom: Groceries can be ordered through TikTok

In the UK, TikTok is launching a new service. Grocery box suppliers have recently started selling their products via the platform.


The essentials in a nutshell

  • Many UK suppliers now offer their products on TikTok.
  • Food-related content has generated 26 billion clicks to date.

Groceries are also in high demand on TikTok. Many UK suppliers now supply their catering equipment direct Through video application. TikTok users can now buy groceries through the platform.

Cookbook suppliers such as Pasta Evangelists, The Veg Box Company and The Fish Society will offer their products this way from Monday. Trade magazine “The Grocer” reported that brands can offer exclusive discounts, among others. In doing so, TikTok in the United Kingdom is following the trend of other emerging companies Food delivery business to benefit from.

to do Video service information The food content has already generated 26 billion views. “It’s a logical next step to help brands and fresh food producers sell directly to our community using a seamless transaction on the TikTok store,” said responsible manager Patrick Nomensen. “It’s an amazing opportunity to change the face of modern retail,” said Finn Lagun, co-founder of Pasta Evangelists.

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