IKEA is subject to the owner in Japan. A Swedish furniture store is looking for a renter for an apartment furnished with IKEA furniture. Monthly rent: only 99 yen – the equivalent of 80 cents. However, if you want to live in it, you have to settle for a little.
A room in Tokyo is only 10 square metres. Interested parties can apply for residency until December 3. The lease is valid until January 15, 2023.
A marketing gimmick for densely populated Japan
10 square meters is not a lot. Actually too little for an entire apartment. However, the room is relatively high. Downstairs at the entrance there is a kitchen, bathroom and small office. A ladder leads to the bed at the top of the apartment.
Ikea markets the tiny apartment. In Japanese cities, many people live in a very small area. Ikea’s campaign message is clear: Your furniture saves space, it’s functional yet aesthetic.
Who is moving into the tiny apartment? Applicants must be at least 20 years old and be a member of the Ikea Family Club. Ikea does not disclose how many applicants have already registered. (gif)
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