Ricola is the most famous brand in Switzerland. After 2019, the herbal candy manufacturer once again scored the best result in the 2021 Brand Reputation Study by Farner Consulting.
Ricola follows Migros, TCS, Lindt & Sprüngli and the luxury watch manufacturer Rolex. The most important finding of the published study is that the vast majority of well-known brands and companies have proven to be good crisis managers and reliable supporters during the pandemic. As a result, they are said to have strengthened their reputation.
2,500 people were interviewed
Last year, Lindt & Sprüngli, Coop and Landi topped the list. Despite individual shifts in the ranking, the group of the most powerful brands has proven itself stable. Brands like Ricola, Migros, Coop, Lindt & Sprüngli and Rolex, but also Doubt, have been in the vanguard for a long time.
According to the information, 2,500 people in Switzerland were asked about the reputation of more than 100 companies from 13 different industries for the study. When it comes to companies listed on the Six Swiss Exchange, Emmi, Swatch, Sulzer, SGS and Geberit are also among the top 25.