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Taylor Swift could boost the UK economy by almost €1 billion

Taylor Swift could boost the UK economy by almost €1 billion

“Eras Tour” in Great Britain

Taylor Swift could boost the UK economy by almost €1 billion

Today, May 15, 2024 | 16:52

Barclays Bank estimates that superstar Taylor Swift's 'Eras ​​Tour' could boost spending in the UK by almost €1 billion. CNN.

Around 1.2 million fans will attend the singer's concerts in the UK this summer, the bank said in a statement on Wednesday. The average fan is expected to spend £642 on travel, accommodation and other expenses, which will put a total of £755 million into the economy, according to CNN.

“Swiftonomics” in Great Britain

The event is called “Swiftonomics,” highlighting the musician's ability to influence the economies of the cities and countries he visits on his global tour. According to Barclays, fans are expected to spend £121 on accommodation, £111 on travel and £59 on restaurants around the venues. Swift will play 15 shows in four UK cities across England, Wales and Scotland in June and August.

But it's not just local spending that stimulates the economy. Admission prices also play an important role, according to CNN. “Including ticket prices, UK concertgoers spend an average of £848 (around €987), which is 12 times more than a night out in the UK,” Barclays said.

The US economy also benefited

Taylor Swift is also boosting America's economy with her performance NBC News. According to the Fed in Philadelphia, more hotel rooms are booked when the pop star performs. In Cincinnati, local businesses also benefited from his concerts. Thanks to that, the hotels reportedly earned more than $2.6 million. Now hotels, restaurants and other businesses in Great Britain can expect this effect.

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