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Sony presents the Bravia XR TV series

In the new year, Sony is launching four new TV models in the Bravia XR series. All devices are equipped with the Cognitive Processor XR and the new XR Clear Image technology. The range includes mini-LED, OLED and QD-OLED devices.

The Bravia XR TV series from Sony is growing: the manufacturer introduces four new models in the new year. All models are equipped with a new version of the XR Cognitive Processor and new XR Clear Image technology, Sony announced. XR Clear Image provides better noise reduction, increases motion clarity and reduces motion blur. The improved Cognitive Processor XR should make the overall TV experience feel more realistic.

Sony has developed the XR Backlight Master Drive for richer blacks and more natural colours. This local dimming algorithm individually controls thousands of tiny LED lights for a colorful festival of lights.

Sony has integrated Acoustic Center Sync into all TVs in the new series. The TV sound system can be synchronized to the center channel of a compatible Sony soundbar and converted into a soundbar. In addition to the speakers, the devices must also support the “360 Spatial Sound Mapping” technology. These create phantom speakers and improve the sound field.

For gaming enthusiasts, Sony has bundled the Bravia XR series with exclusive functions such as tone mapping with auto HDR and auto genre picture mode. They should improve the picture quality when gaming and streaming. The TVs are also compatible with Google TV and movie fans can get their money’s worth in 4K UHD and IMAX Enhanced quality on the Bravia Core app.

This is what the new BRAVIA models look like:

The Bravia XR X95L 4K HDR Mini LED is available in three sizes: 85, 75 and 65 inches. (Source: Sony)

x90 liters

Interested parties can take a closer look at the BRAVIA XR X90L Full Array 4K HDR TV in sizes of 98, 85, 75, 65 and 55 inches. (Source: Sony)

for 95 l

There’s also a QD-OLED device in the lineup: 4K HDR QD-OLED Bravia XR A95L in 77, 65 and 55 inches. (Source: Sony)


The fourth device in the lineup is a 4K HDR OLED called Bravia XR A80L and is available in 83, 77, 65 and 55-inch dimensions. (Source: Sony)

Other models in the Bravia series include the Bravia X85L 4K HDR Full Array LED TV, Bravia X80L 4K HDR LED TV, and Bravia X75WL 4K HDR LED TV.

Sony will announce pricing and availability at a later date.

In February, Sony also introduced its expanded range of headphones. Read more about it here.