The Zugers became either Champions or ‘Boys of Rolex’
Zug and Servette will play the title from Monday. One last pair that has never happened before and will go down in history as the “Rolex Final”.
Zug’s final qualification after 6: 3 against the Lakers is a commitment to fulfill. Anything but the final would have been assessed as a pathetic failure.
On the other hand, Servet’s arrival in the Final is one of the best stories in the history of the match. Because it’s Servette’s first season since re-emerging in 2002 without “The Plus Daddy” Chris McSorley.
Has any club achieved such a quick and seamless emancipation of a charismatic figure who has been around for 20 years? We almost certainly say no.
How did this feat succeed? We have to pose another question before the announcement: How do we recognize a good general manager and coach? To put it simply: that everything continues to run its usual course when it disappears from day to day. Because then it becomes clear that he has created stable structures that do not depend on himself.
This is the case in Geneva. Chris McSurley took over Servet in 2001 in what was then known as NLB, climbing to the top flight and making it the best sports company to operate in western Switzerland, advancing to the final round twice, and a Spengler Cup winner.
Over the years, Servette’s charismatic Canadian has performed more than Marc Lüthi doing SCB or Arno Del Curto doing HCD. Because sometimes he was a coach, a manager, and a majority contributor all at the same time.
A year ago, he was removed from the position of Sports Director by the new owners. However, at Servette everything continues as usual. Biggest compliment to Chris Brockerley: He created a hockey company that works perfectly even without him on the boards or in the office.
His name is likely to remain a topic of media in Geneva from time to time. He was released from a multi-year contract that he negotiated with the new owners in exchange for a transfer of his shares. It is about paying severance pay more than five but less than ten million francs. Anyway: a lot of money.
The case will likely end in court, to the delight of the lawyers. This argument has no effect on the lanes and the paths of Servet’s daily hockey business.
The emancipation of Chris Brockerley was only possible thanks to a solid economic base. The club today is owned by the charity of Rolex founder Hans Wilsdorf, who passed away without children in 1960.
Quite simply: the purpose of the foundation is to nurture young talents. Without an accurate description, which talents – musicians? Composers? sculptor? paint? Poet? Scientist? – It must be.
Why isn’t the young talent promoted in Geneva ice hockey? Young athletes? After all, no one is now seriously denying that an sport John Calvin also has an important part of urban areas eligible for financing civilization has become. Sport is the culture of the people, and the Socialist politicians of the Republic of Geneva will surely love it.
So the Rolex Foundation is the reason young coach Patrick Emond has played so long the summer Promoted to Head Coach in 2019, succeeding Chris Maksurley. Chris McSurley brought him to Geneva as a junior coach. Patrick Emond wouldn’t exist without Chris Brockerley.
The French-Canadian had just won the Elite Junior Championship twice in a row when he was promoted to coach in the summer of 2019. So it is not his official mandate to become a master. For the benefit of the Rolex Foundation, it is responsible for the sustainable promotion of future stars. It’s more important than a short-lived, ingenious fame.
So we see: Servette is the first finalist to be funded with Rolex money. So it is quite appropriate that the opponent is currently called Zug.
In the EV train Rolex does not participate. But President Hans-Peter Strebel generously supports EV Zug so that each player will earn enough to be able to purchase a Rolex watch. Sure, Director Patrick Lingwiler and Sports Director Reto Clay are so well paid that they can purchase such a fancy watch from the family budget if they want to. Like the founder of the Rolex Foundation, Hans-Peter Strebel is also committed to fostering young talent. He has happily invested 100 million in building a competitive sports center (“OYM”).
Servette has never been a master. Zug for the only time so far in 1998. Servette is an outsider on a mission. Tougher and more stable defensively than SCB. Faster and more talented than the Lakers. In short: bigger size than Zug’s opponents in the quarter-finals and semi-finals. However: Zug is the crowd favorite that can’t help but lose. Although Servette is almost equal in terms of hockey technique.
The losing finalists will have no effect on Servit. At Zug, coach Dan Tangis would keep his job should he suffer defeat.
But from now on, if they can’t take advantage of this opportunity to win the title, after all the expensive transfers, the people of Zug will be the “Rolex Boys”.
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