The German holiday airline presents a new brand image and dares to revolutionize. In the future, Condor aircraft will come with colored stripes.
2018 Lufthansa new livery for their aircraft Before. She ditched the yellow color of the planes and opted for dark blue. About four years later, another German airline is now introducing a new design: the Condor. But the holiday airline doesn’t stop at making small changes to colors and fonts, but dares to make big changes.
In the future, Condor aircraft will have stripes in five colors: yellow, red, blue, green and beige. They should stand for diversity and independence. “Inspired by umbrellas, bath towels and beach loungers, Condor is evolving into a one-of-a-kind holiday airline,” the airline said in a statement on Monday (April 4).
“The Condor is an unmistakable holiday and condor—like our new design, which we’re starting now into the future,” says Ralph Tickentrop, president of the airline. “Our new brand is Stripes, our pictorial brand represents our origin and the colors of diversity.”
The airline’s new slogan is: “Passion is our compass.” The main colors of the brand image are yellow and blue, complemented by a contrasting gray. . The Condor emblem, the condor in a circle, has now got more precise lines and should appear more dynamic. The logo is black and smaller than before on the back of the aircraft.
“special visual independence”
The letters of Condor were also modified, and now the name is written in lowercase. “It is now more compact and the new lowercase letters mean that the word mark has been developed more independently and consistent with the image,” the entertainment airline explains.
The new brand image was created under the supervision of Remo Masala, owner of the Vision Alphabet agency in Berlin. “Our goal was to give Condor a special visual independence, a rationale that unites at the brand’s core: the invention of the holiday journey and an effective holiday symbol, the stripes of summer, joy and freedom,” says designer Masala.
The first plane to take off on Tuesday
On the crew uniform, accessories such as scarves, ties and pins will appear with the new design. The new design is finding its way on the plane, in airports, on the website and on social media. In the coming weeks and months, many items on board, such as cups, blankets and cutlery, will be exchanged, as well as all floor items such as boarding passes, ID cards and airport signs. The exchange works incrementally, everything in the old design is consumed, not thrown away.
About 80 percent of the Condor fleet will have to be repainted by 2024, when repainting will be required anyway. The new design will be presented in Toulouse with the first Airbus A330 Neo, which will take off for Condor from autumn. The first aircraft with a new look will be on the road from Tuesday: A D-AIAD-registered Airbus A321 has yellow stripes and, according to Condor’s announcement, will fly to Lanzarote on April 5th.
Five more planes in the coming weeks
In the coming weeks, five more Boeing 757 and Airbus A320/A321 aircraft will be repainted, with six aircraft in the new design on the way on the summer flight schedule. These planes fly to the Condor primarily to Mallorca, Greece, the Canary Islands and Egypt.
In the gallery above you can see the new Condor body and, for comparison, the current and old Sulfurs.
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