New iPad Pro and Airtags, new release of Apple TV 4K and iPhone in purple

A new generation of Apple TV 4K has also been introduced. Apple’s A12 Bionic SoC is now in the optically unchanged box (instead of the A10X), ensuring smoother video playback including HDR support. The second major innovation concerns the Siri remote, where the pure touchpad is replaced by an integrated click / touch pad, which enables navigation by pressing a button. In addition to the 5-way control, the click pad can also be used to roll in a circular motion. There’s also a new On / Off button. And last but not least, the new Apple TV, along with the iPhone’s own light sensor, should be able to improve the picture quality of the TV. To do this, the iPhone must be placed in front of the TV, at which point the Apple TV will balance the colors and improve the contrast. The new version of Apple TV 4K can also be ordered from May 30 and will be released in the second half of April, the version with 32 GB of storage costs 199 francs, for 64 GB pays 229 francs.

As expected, Airtag has been introduced. These are the sensors that can be attached to things like a key chain or bag so that they can be found again when necessary. Bluetooth and very broadband are used for this purpose, and searches can be performed with the positioning function of the iPhone 11th or 12th generation – end-to-end encryption is included. The Airtag button cell battery must last for up to a year before it can be replaced. The 11g Airtags are IP67 waterproof, have a built-in speaker and an acceleration sensor, and should be easy to connect with a single click. An air day costs 35 francs, and a pack of four is available for 119 francs – and the price includes a free engraving with your initials or emoji. Airtags can be ordered starting April 23 and will be available at the end of the month.

And last but not least, Apple introduced the iPhone 12 and iPhone 12 Mini in the new purple color. The smartphone can also be used for this starting April 23 from 779 CHF (iPhone 12 Mini) or 879 CHF (iPhone 12). Pre-ordered, and will be available from April 30th. (MW)