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New Hot Topic Book - Cultural Personalization: Yes, but Please Meditate - Culture

New Hot Topic Book – Cultural Personalization: Yes, but Please Meditate – Culture

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After Brasserie Lorraine in Bern, a restaurant in Zurich has now canceled a performance of white rasta musician. Reason: This is a cultural appropriation. In his new book, cultural journalist Jens Balzer explores this term on everyone’s lips. This brings calm to the discussion.

“Convenient! But do it right!” That’s the slogan of Jane’s article “Personalization Ethics,” to be published Thursday. In it, the Berlin cultural journalist puts forward an ethical approach. “Instead of uttering prohibitions, how about asking what we have gained from appropriation? We can’t do anything inappropriate anyway. This is the core of every culture, so let’s do it right! “

But what is this good and morally correct possession? In his book, Jens Balzer advocates taking a conscious attitude. He writes: “Good, reflexive, critical appropriation always takes into account and questions the power relations in which we live. It is therefore opposed to any kind of ideological uniformity.”

The dilemma of “cultural appropriation”


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«fight the force»By Public Enemy is the classic rap from 1989. At the beginning of the third clip, the score is settled: with Elvis, the so-called King of Rock’n’Roll. “He was a hero to most rappers, Chuck D,” but it never meant anything to me because he was a racist. The words also say: “Most of my heroes are not immortalized on stamps.”

In “Fight the Power,” Public Enemy criticizes a historical distortion: that Elvis is considered the inventor of rock ‘n’ roll, but that they are overshadowed by the true black pioneers. But not only that, says Jens Balzer: For him, the song clearly addresses cultural appropriation. The public enemy is recovering what was stolen from black culture. They assume a unified African-American cultural identity.

Sharp boundaries between cultures?

Fifteen years later, American attorney Susan Scafidi pursued the concept of “cultural appropriation” in her book Who Owns the Culture. In it, she wrote, “Cultural appropriation is when one uses another person’s intellectual property, traditional knowledge, cultural expressions, or artefacts to suit one’s taste, to express one’s individuality, or simply to make a profit.”

Thus Scafidi suggests that there is a right of ownership over cultural expressions. And according to Genus Balzer, sharp boundaries can be drawn between cultures.

Constant communication

In his article, he compares Scavidi’s understanding to that of Paul Gilroy: culture is always mixed, as the British cultural scholar wrote in 1993 in The Black Ocean, a foundational document of postcolonial theory.

“Gilroy understands the black Atlantic culture as a diaspora culture that is constantly communicating and mingling with other cultures,” says Balzer.

Two opposing theories

There has always been a conflict between two different theories of cultural appropriation. Jens Balzer notes, “Today, the definition of identity politics has gained the upper hand, so there is more talk about cultural traditions that belong to you than looking at the possibilities that arise from communication and mixing.”

Examples of Elvis, Clapton and Eminem

The author follows the ramifications of the discourses in less than a hundred pages. Not argumentative, but methodical: “I wanted us to get out of the vortex of anger,” he says. It looks at the potential for cultural appropriation without ignoring its problems.

Balzer looks at the balance of power that has been revealed, for example, in the success of Elvis, Eric Clapton, and Eminem: they have become icons of what is actually black rock and roll, what is actually black blues and what is actually black hip shop.

Our longing for originality

Jens Balzer brings a new twist to the debate by revealing a yearning for authenticity – a problematic impulse for cultural appropriation. He said in an interview, “White musicians took over African American jazz at the beginning of the 20th century because they thought it was particularly unruly. Hippies wore Indian costumes because they expected Indians to be close to nature. So people wanted to consume an authenticity that they thought they had lost in their technological society.” .

Jens Balzer notes such simplifications not only in the cultural appropriation itself, but also in its critique. For example in the last debate: It was triggered by the cancellation of a reggae band Lawarme’s concert in the Bernese neighborhood bar.

“Reggae has nothing to do with indigenous cultures or authenticity, but is a postmodern blend of the most diverse musical traditions from Africa, the USA, and the Caribbean in the 1950s and 1960s,” says Balzer.

Promote constructive exchange

When the controversy spread to Germany at the end of July, the book was already in print. However, it comes at the exact right time. Because it distinguishes the debates that underlie the Berne party or the recent Zurich incident. It invites you to think about how to do it better.

“Instead of interrupting a concert with an energetic rage, you can play it to the end and then discuss it afterwards.” This is also what Jens Balzer wishes for the future: “We must learn to manage discourse without absolute facts. And whatever applies: Think first, then tweet. “

book reference


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Jens Balzer: “The Ethics of Personalization.” Matisse and Seitz Berlin, 2022.