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Nestle and Swisscom are among the best Swiss brands

Grocery, Banks, Medicines

The most expensive and strongest Swiss brands

According to a new brand study, food manufacturer Nestlé and telecommunications group Swisscom are the two largest Swiss brands. But other players also play in the Premier League.

Coffee, chocolate and breakfast cereals: The world’s largest food manufacturer Nestlé of western Switzerland remains by far the most valuable Swiss brand – more than twice the value of its rival, banking brand UBS. This is what was posted today “Brand Finance Switzerland 50” 2022 report Outside.

With a brand value of 19.2 billion Swiss francs, Nestlé is the most valuable brand in Switzerland. UBS with 8.7 billion Swiss francs, and pharmaceutical company Roche with 8.3 billion Swiss francs trail them farther on the platform.