January 25 2022, 4:55 pm
Software giant Microsoft is buying game maker Activision Blizzard for $69 billion. This company is behind popular games like “Call of Duty”, “World of Warcraft” or “Candy Crush”. But the gaming giant recently got into a dilemma: on the one hand, due to the delay in the release of two games, on the other hand, due to the spread of numerous cases of sexual harassment in the company.
Microsoft saw Activision Blizzard’s predicament as an opportunity. Almost overnight, Microsoft became the third largest gaming company in the world. Which should not only benefit the internal “Xbox” console, but above all Microsoft’s “HoloLens” mixed reality glasses. It is also Microsoft’s gateway to the metaverse. No tech company seems to be able to avoid that anymore. Which is why, in Microsoft’s view, the takeover of gaming giant Activision Blizzard killed two birds with one stone. A strategy collection of futuristic themes, as well as a lot of best-selling games for consoles and mobile phones. Katharina Wilhelm reports from Los Angeles.
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