Fabio Geiger and Ulrich Rötzinger
People rarely spend as much time at home as they did last year – and renovate their interiors. Much requested by Ikea. The Swiss branch of the Swedish furniture store achieved a record result in the last financial year.
IKEA Switzerland generated sales of 1.227 billion Swiss francs in the last fiscal year (until the end of August 2021). A full 7 percent increase compared to 2020. And that’s despite the six-week coronavirus shutdown at the start of 2021. Online business has grown particularly strongly: plus 23.3 percent!
“Awesome result achieved”
According to Ikea, the growth was driven by two factors. First, furnishings were constantly in demand. Second, online trading is booming. This more than compensates for the coronavirus shutdown.
“We achieved a great result. “It’s the best I’ve had in the last 10 years,” Jessica Andre, director of IKEA Switzerland (51) tells Blake. The numbers cannot be compared again. This is why cork appeared at Ikea: a record result!
And as a thank you, employees get their 14th salary per month. Others declare “Moreover, there is an extra day off for everyone.” In addition, IKEA raised the minimum wage to 4,000 francs this year.
IKEA struggles with delivery bottlenecks
But not everything is going smoothly at the furniture giant: last year, Ikea customers had to wait an average of almost 30 days for their orders. “Delivery times have stabilized thanks to the entrepreneurial skills and commitment of our employees within three to four days,” said the Ikea president.
If you have to wait longer, it is due to the ongoing supply bottlenecks in the global supply chain. That is why the company focused on the availability of best-selling products.
In addition, Ikea announced that it will be taking Alkalisk’s disposable battery off shelves starting at the end of the year. As part of the furniture company’s sustainability efforts: IKEA wants to be climate positive by 2030.
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