Sip from the ice rink? It seems strange, but that’s how it is.
Rapperswil-Jona Lakers make it possible and release their own Eisfeld beer with Schützengarten brewery. The idea to use water from the ice field to make a special beer came from the communications agency Wunderman Thompson of Zurich.
Immediately after the end of the semi-finals, the ice was removed and handed over to the Swiss water purification company Evodrop for cleaning. On July 12, the official approval of this liqueur, no beer idea followed. The club’s website states that 500 liters of limited-edition red beer is being produced in style and should be ready in time for the season to start in early September.
The fact that Rapperswil-Joner reached the semi-finals in the playoff set the project down a bit, but it made the idea even more special. “It’s unbelievable that in just a few weeks you can be enjoying a ready-made beer made from ice, which was the basis of the SCRJ Lakers athletic hikes,” says Michael Bart, Lakers’ Head of Sales and Marketing. Sport AG.
Challenge the Stanley Cup winner to a duel
American brewery Molson Coors Beverage, the brewery sponsor of Tampa Bay Lightning, had the same idea. The ice they used in the beer served as the base for a Stanley Cup victory a few days ago. But it can only be a light beer. “In order to brew a premium beer with first-class taste, you need one thing above all else as well as the best ingredients: plenty of time,” says Kurt Moor, Director of Sales at Schützengarten Brewery.
To test which beer has the upper hand, the Lakers have now challenged Coors Brewery and Tampa Bay. Once the Lakers beer is ready, the brewer is asked to give their opinion. So there is a chance for a Swiss team to beat the Stanley Cup winner, if not on hold. (Che)
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