No ‘recent’ tab in tag search? Instagram is already testing the option and wants to make hashtags more valuable to users.
The current Instagram test may discourage users hoping to reach more by using frequently used hashtags. subordinate The social media company announcedCheck the “Recent” tab on hashtag association-Remove search and instead put the latest posts and reels in the ad. Instagram explains on Twitter:
For a small group, we are testing newer and more timely content on the ‘Top’ and ‘Reels’ tabs in hashtags, removing the ‘Recent’ tab. We want to see if this helps people connect with more interesting and relevant content on hashtags, while also keeping them cross-talked. pic.twitter.com/nLb6BiFRws
– Instagram Comms (InstagramComms) April 19, 2022
‘Show your support’: Instagram users will soon be able to more easily participate in hashtag initiatives
Adam Mosseri, head of Instagram, explained Only recently, hashtags on Instagram are not helping to attract attention. However, this probably does not apply to important and popular movements, such as #BlackLivesMatter, #womensrights and #climatecrisis. With the removal of the “recent” tab in hashtag search, Instagram wants to further dilute the value of irrelevant hashtags as an access tool without limiting relevant hashtags.
Instagram planning hashtags “As much as possible” He points to the app’s recent update for more information on social issues related to hashtags as part of advertising.
The example in the image shows that an additional popup is currently opening for Instagram users searching for a specific topic with a hashtag, showing ways that users can support hashtag initiatives.
Less harmful content in hashtag searches
Focusing on the most important posts in each hashtag search can help users get the most valuable content on the one hand, and even limit the spread of traffic or potentially harmful content on the other. Instagram began this measure in the run-up to the 2020 US election, removing the “recent” tab for hashtag searches to “reduce the real-time spread of potentially harmful content that may appear around the election.”
Starting today, for people in the US, we will temporarily remove the “Recent” tab from hashtag pages. We do this to reduce the real-time spread of potentially harmful content that may appear during elections.
– Instagram Comms (InstagramComms) October 29, 2020
Category instead of block to access via Instagram hashtag
If you are currently searching for tags on Instagram, you will see the results in two tabs – “Top” and “Recent”. Changes are being tested to support users on Instagram: The stream of posts with hashtags via the Recent tab will be removed after successful testing so that users will only see the Top list based on engagement and importance.
Ultimately, Instagram is all about preventing so-called “growth hackers” from flooding in-app trends with irrelevant and potentially harmful content. Therefore users are strongly encouraged to create relevant hashtags and valuable content around each topic so that they can increase the reach of that item.
The bottom line is that more reach is likely to be generated soon to a lesser degree with frequently used hashtags, but then with more relevant tags along with content that is well experienced in the target group.
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