Facebook News has been available in the USA since October 2019. Now the collaboration between media organizations and the platform has started in Germany as well.
Berlin (dpa) – Facebook launched a separate zone for press content in Germany on Tuesday. In “Facebook News”, a selection of news content from 35 publishers with more than 100 media brands will be presented in the application and on the Internet giant’s website.
“Through Facebook News, we want to make more quality journalism available to people on our platform, and at the same time offer publishers more monetization options,” said Jesper Dob, Director of Facebook from Deutsche Presse-Agentur.
Facebook News was introduced in October 2019 in the United States of America. The service began in the United Kingdom in early 2021. Germany is now the third country in the world where Facebook and publishers collaborate in this way. The service will appear to users in Germany during the day.
On Monday, media group Axel Springer surprisingly announced that it will participate in “Facebook News” as part of a comprehensive international cooperation. Südwestdeutsche Medienholding (“Süddeutsche Zeitung”, “Stuttgarter Nachrichten” and “Stuttgarter Zeitung”) is a new addition to the existing list of cooperation partners.
In the case of Facebook News, media is paid to link content that was not previously shown on the platform. But it doesn’t have to be produced specifically for Facebook. In the future, current headlines in this area will be presented, selected by a team of journalists to keep Facebook users informed of the latest news.
With the help of algorithms, Facebook News will also provide personalized content. This identification is based on the messages that users read, share, and subscribe to. “This allows them to discover new interests and topics in their favorite media or publications that they have not pursued before,” said Dub. The network also introduces the traditional categories of “Facebook News” (Business, Entertainment, Health, Science, Technology and Sports). The offer also includes so-called groups. These are the specific subject areas that are site-dependent. There is currently a Covid-19 group.
© dpa-infocom, dpa: 210518-99-639188 / 3