The chaos accumulated in Migros
Annoy loyal customers when switching to a Cumulus credit card
Migros brought Cumulus’ credit card business into the business. But the change from Cembra to Bank of the Orange Giant does not go smoothly for everyone.
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Switching from an old Cembra Cumulus credit card…
Christian Colby
The mess built up at Migros because of the Cumulus credit card: Even after more than six weeks from the start, customer complaints haven’t subsided. Readers also report regularly to Blick, where they report the failed move from Cembra Money Bank to Migros Bank and express their anger out loud.
Financial portal «Insideparadeplatz» Comes a devastating verdict: The start with the new Cumulus credit card was “unsuccessful.” Current problem: The 3D Secure App for secure online shopping has been built all over the world, but it doesn’t always work with Migros Bank Cumulus credit card.
The app keeps crashing for a Blick reader who tried to figure out this switch method. Her comment: “Very bad.” Others also complain of great difficulties when changing a Cumulus credit card from Cembra to Migros Bank.
Migros Bank rejects problems
Other Blick readers have reported problems with 3-D Secure and so-called Face ID, that is, recognizing faces using a smartphone’s camera. Exactly where the problem lies is difficult to assess from the outside. When asked by Blick, Migros Bank said 3-D Secure works perfectly and that the technology is stable.
Background: Cembra and Migros have been going their separate ways since July 1, and the Cumulus credit card is now being reissued by Migros Bank. The orange giant wanted to integrate the company with the most successful credit card in Switzerland into its own group. It authorized the financial subsidiary of Migros Bank to do so. This is now trying to direct more than 850,000 former Cembra owners to their new offering.
At Cembra, everything came from a single source. The financial institution issued the card and was responsible for handling the operations. Now there are two parties involved. Migros Bank as the card issuer, credit card company Viseca for processing.
Hotline increase
Many Cumulus customers seem willing to switch. “With these deals, we are well above our very ambitious plan,” Migros Bank wrote. This creates a new problem: Many customers complain of long wait times in hotline loops.
Migros Bank confirms: “The average wait time throughout the day is nine to ten minutes. Unfortunately, it is longer at peak times, which we very much regret.” Promises of improvement: The capabilities of hotline workers will be expanded, already at the beginning of September.
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