“In light of the recent sanctions, we ask Chelsea FC to stop our sponsorship of the club (…),” the statement read. This will displease many Chelsea fans, but it is “the right thing to do under certain circumstances”.
A few hours later, in the 3-1 (2-0) league win over bottom club Norwich City, the sponsor’s crest was still visible on the jersey box as usual. According to media reports, Three has so far spent the equivalent of 48 million euros per season on advertising.
The British government placed club owner Abramovich on the sanctions list, which posed huge problems for Chelsea.
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From now on, London can only play in the Premier League thanks to a special licence. In addition, the sale of the club that Abramovich planned is currently impossible.
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